Esxence 2023 Part 1 – New brands

It was overwhelming. Huge hall, lots of brands, nose confused from the scents, a map in my hand was of very limited help to me as a complete non-navigator, teams of Big Magazines with huge recording devices and professional photographers on hand, Big Names, Big Brands….a bunch of terribly interesting smaller brands, all but chaos. I couldn’t make up my mind. Where to start? What to focus on? News of proven big houses? Interesting individual perfumers? Emerging brands? Local highlights? Exotic landscapes? WHAT? What actually, if I want everything? So I ended up taking it in style – in a completely chaotic way.

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